Marketing Inspiration, a new freelance marketing consultancy based in Cheltenham, has officially launched. Supporting small and medium-sized businesses across Gloucestershire with creative, strategic, flexible and affordable marketing solutions.
Founded by experienced marketer Kelly Richardson, aged 46 from Cheltenham, she brings over 15 years of in-house marketing expertise, and further experience in communications, events and fundraising campaigns.
“I’m passionate about supporting local businesses that don’t have their own or a budget for an in-house team or marketing agency,” says Kelly.
“That’s why I created this consultancy, to bring fresh ideas, elevate strategies and provide practical marketing services to SMEs businesses who want to grow, but need a affordable and flexible guiding hand.”
Kelly shared how she’s been getting to work on her bike for the last years, “Six years ago, I swopped my work transport from a car to a Pendleton shopper bike with a basket, and using Stagecoach public transport or car sharing with people. I was also involved in launching a Trishaw Bike cycle to give residents trips on at Lilian Faithfull Care, with help from local volunteers.”
“I’m looking forward to partnering with some lovely local people and businesses, whilst making a personal positive impact on sustainability and my carbon footprint in Gloucestershire.”
Kelly’s impressive career background has built many strong relationships with charities, media, suppliers, business networks and communities across Gloucestershire, the Cotswolds and Southwest.
Working for many charities she has a knack of doing marketing on a shoestring with creative and organic content and PR.
Kelly has already successfully helped GlosJobs Ltd with their marketing and Belinda Wilton shared, “Kelly gave us a good overview of our current situation and came up with some great ideas to improve our marketing. Some were quick and easy to implement, which we did straight away. Others are more long term and she will be helping us to put into place.”
Kelly’s studied a Marketing & Business Management degree at local University of Gloucestershire and her career started at Nationwide. After being made redundant in 2009 in the financial crunch, Kelly began working in the charity sector. Firstly, choosing Cancer Research UK, having been inspired by taking part in the Race for Life events, in memory of mum who passed away with cancer in 2004.
Kelly then went onto local Leckhampton Sue Ryder Hospice, Cavell Nurses’ Trust, Lilian Faithfull Care and more recently the community’s Gloucestershire College.
With the guiding strapline ‘Sparking ideas. Elevating Strategy’ Marketing Inspiration offers a one-off strategic review and recommendations and a regular monthly delivery. Including diverse mix of marketing i.e. engaging stories, PR, launch events, campaign plans, content creation, social media, photography, advertising, literature and e-newsletters. All tailored to help SMEs achieve clarity, confidence and results.
- Marketing Inspiration is a Cheltenham-based freelance marketing consultancy founded by Kelly Richardson.
- With experience spanning major corporates and charities including Nationwide Building Society, Cancer Research UK, Sue Ryder Hospice, Cavell Nurses’ Trust, Lilian Faithfull Care and Gloucestershire College.
- Kelly supports local small and medium-sized businesses, riding her bike, with creative, clear and cost-effective marketing.
- From strategy to storytelling, she helps spark ideas and elevate brands, one innovative campaign at a time.
- Making a personal positive impact on sustainability and my carbon footprint in Gloucestershire using local suppliers, her bike, car sharing and public transport.